You can reset your device advertising ID by going to System Preferences on your TV, and then to Samba Interactive TV - Privacy - Reset device advertising ID. Once you reset this ID, Samba TV unlinks the advertising data previously associated with your TV. You can reset your TV’s Samba TV device advertising ID at any time. Further details, including Samba TV’s privacy policy and terms of service, are available at or via email at How can I disassociate the advertising information the Samba Interactive TV links to my TV? Samba TV retains your TV viewing history by associating it with your television’s unique Samba TV ID. As a result, Samba TV cannot recognize and does not know when you are watching personal, non-public content, such as home movies you shot with your video camera and played on your TV. Samba TV’s database only contains digital information regarding publicly available content, such as shows aired on public broadcast networks. Samba TV’s technology captures only limited digital pixel information in order to attempt to match the content being view to Samba TV’s database of publicly available content. No image from the TV screen is captured and sent from your BRAVIA TV to Samba TV. Samba TV does not recognize content played by installed apps like Netflix, Hulu or YouTube™ applications installed on your BRAVIA TV. Samba TV digitally recognizes such content from your TV’s internal tuner or external devices such as set-top box, Blu-Ray player, Roku or Apple TV device, or other video device connected to your TV by HDMI. Will Samba Interactive TV know what content I will be watching?Īccording to Samba TV, when you opt into Samba Interactive TV on your TV, Samba TV may digitally recognize the on-screen content playing through your TV, such as shows and movies, utilizing its public content database.Screen image and location of setting may differ on your TV model. You can opt into Samba Interactive TV either ( A) during your TV’s initial set-up flow or ( B) at any time on your TV screen System Preferences, submenu Samba Interactive TV. You may enable the Samba Interactive TV only if you accept Samba TV’s terms of service and acknowledge notice of its privacy policy. You may start using Samba Interactive TV by opting into and enabling the service.
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